- L’Oreal Paris Studio Line Flexible Hold Cream, the first multi-look buildable cream which gives you 24-hour hold
- With both more product for more hold, the Flexible Hold Cream allows you to customize your hair the way you want
- Formulated with Glycerin for a super soft, melting application creating an always weightless and residue-free 24 hour definition
- This one product is perfect for multiple uses creating endless looks that fit your daily styling needs
- Easily shape and style away with the L’Oreal Studio Line Hold Cream for an effortless and natural look
L’Oreal Paris Studio Line Flexible Hold Cream, the first multi-look buildable cream which gives you 24-hour hold. With both more product for more hold, the Flexible Hold Cream allows you to customize your hair the way you want. Formulated with Glycerin for a super soft, melting application creating an always weightless and residue-free definition. This one product is perfect for multiple uses creating endless looks that fit your daily styling needs. The lightweight cream is formulated to be non-greasy providing you with both a medium hold and matte finish.